Measuring Meta Ad ROI for Hardscaping and Remodeling Jobs
Contractors measure Meta ad ROI wrong: close rate and job value matter far more than cost per lead.
Mateo Larsen
Section
4 stories in Meta ads for remodeling/landscaping companies.
Contractors measure Meta ad ROI wrong: close rate and job value matter far more than cost per lead.
Contractors optimize for cheaper leads when they should track cost per booked job.
Retargeting keeps your name in front of homeowners during their six-to-twelve-month decision cycle.
Target homeowners aged 35 to 64 with $200K+ income using precise zip codes, not interests.